I’M JOEL, UX/UI DESIGNER. I TRANSFORM BUSINESS GOALS TO
elegant products and memorable experiences.
Over the past five years, I have designed an array of stylish and functional digital products and services. I’ve been involved in various software development and marketing teams delivering successful outcomes.
Product Design | Design Thinking | Concepts | User Experience | User Interface Design | Prototypes | Design Systems | Designer-Developer Collaboration | Motion Design | Digital Marketing
Selected Work👇
CLIENT
Sharper Shape | 2023
Reduced costs via streamlined processes
My Impact
Designing multiple features for utility infrastructure management software, in co-op with front-end, AI and management teams. Enhancing data visibility by creating user flows and interfaces for dashboards and data directory with GIS and pointcloud integration. Defining and maintaining design patterns for better usability. Optimising development processes for reduced development time.
CLIENT
Building Performance Software Company | 2021-2022
User Experience, User Interface Design, Data Visualisation for better building performance
My Impact
Lead Designer in SaaS product development, co-op with front-end development and management teams. User flows for AI based analytic features and user generated dashboard creator for better usability and customer satisfaction. Design of shared and feature specific components and guidelines for design system. Project management for better co-op between design and code to save time and costs.
CLIENT
Cuuma | 2018-2021
SaaS products and native mobile app - a customer service platform
My Impact
Complete product design of Cuuma’s SaaS products and native mobile app - a customer service platform enabling companies to communicate internally and with their customers: phonebook exchange (PBX), switchboard, ticketing and chat.
CLIENT
Vertical Market Software for Waste Management | 2021
Enhanced user experience
My Impact
Streamlining the user flow and designing new interface of waste management drivers operational control app.
CLIENT
Caruna | 2019-2020
Two sided market place
My Impact
Mapping customer and supplier business processes and defining steps in journey to ease conversion in a two sided marketplace. Improving existing design system, designing the user interface for customer shop, supplier and admin portal.
Marketing pages
My Impact
Mapping customer journeys, internal business processes and defining steps to achieve higher throughput. Creating a scalable design systems to showcase the brand. User interface of marketing pages in co-op with sales and customer success teams. Research for content needs, defining content strategy and creating visual assets to support marketing strategy.
