I’M JOEL, SENIOR PRODUCT DESIGNER. I TRANSFORM BUSINESS GOALS AND COMPLICATED SYSTEMS INTO

elegant digital solutions and memorable experiences.

Since 2017, I've designed a range of polished and functional digital products and services, working across software development and marketing teams — helping businesses concept, design, and ship things that deliver real results.

Product Design | GenAI | User Experience | User Interface Design | Prototypes | Design Thinking | Design Systems | User Research | Concepts | Designer-Developer Collaboration | Motion Design | Digital Marketing

Selected Work👇

CLIENT
Kuusakoski | 2024

Improving customer experience with a new Customer Portal

My Impact

I worked in tight partnership with the client and development team to define, design, and launch the new Customer Portal. We successfully reduced Kuusakoski's customer service workload and significantly improved the user experience for all their customers.

Customer Portal - Analytics
Customer Portal - Document Management
Integration Plarform - Platform Monitor
Integration Platform - Dashboard
Integration Platform - Dashboard

CLIENT
DB Pro | 2024

SQL Governor: Designed for the long run

My Impact

Through analysis of the existing product, in a team of two designers, I identified key usability opportunities and translated them into redesigned set of features that simplify workflows and improve efficiency. I elevated the overall visual design language. I delivered practical direction and tools for DB Pro's development team to go forward with design driven product. DB Pro can now deliver better experiences for their clients while reducing support and training costs.

Performance Dashboard
Performance Dashboard
Consolidating tool
Consolidating tool
Alert monitoring
Alert monitoring

CLIENT
Sharper Shape | 2023

Reduced costs via streamlined processes

My Impact

Designed multiple new features for utility infrastructure management software, in co-op with front-end, AI and management teams. We enhanced data visibility by creating dashboards and data directory with GIS and pointcloud integration. I defined and maintained design patterns for better usability. I optimised development processes for reduced shipping time.

CLIENT
Nuuka | 2021-2022

User Experience, User Interface Design, Data Visualisation for better building performance

My Impact

Worked as a Lead Designer in SaaS product development, in co-op with front-end development and management teams. I created user flows for AI based analytic features and dashboard creator. I designed shared and feature specific components and guidelines, for a solid and scalable design system. I managed the project towards better co-op between design and code.

CLIENT
Cuuma | 2018-2021

SaaS products and native mobile app - a complete customer service platform

My Impact

Product design of Cuuma’s SaaS products and native mobile app - a customer service platform enabling companies to communicate internally and with their customers: phonebook exchange (PBX), switchboard, ticketing and chat.

Marketing pages

My Impact

Mapping customer journeys and internal business processes. Defining steps to achieve higher throughput. Creating scalable design systems to showcase the brand. Researching for content needs. Defining content strategy and creating visual assets to support marketing.